HiFi in-ear Earphones

To allow Phonak to position it's brand among a younger target group then hearing impaired people, we were tasked with creating a high-end in-ear earphone, at an affordable price. With the R&D and sourcing power from our mother company, we were able to build a highly praised earphone and roll the distribution out to most earopean countries.

The international logistics was handled in SAP R4, through our logistics partner Arvato, and interfaced with our own Salesforce CRM implementation.