To assess whether it would make sense to invest in creating a virtual try-on experience on mobile devices we set-up a prototyping team to develop a number of PoCs to solve the most uncertain requirements of such an application.

In parallel with the release and development of the AR Kit for iOS we invested in testing the accuracy and technical capabilities Apple provided. In a very short time frame we were able to create an initial MVP which could measure facial features, including pupil distance and frame inclination, important measures in the optical industry, and display accurately 3D renderings of our glasses onto a live face.

The next phase will show how realistic we can make the frame positioning as well as the scenery information projection onto the 3D rendered frame and lenses.

VIU