During the exploration phase of m-way, a side project was conceptualised to start a startup in a startup. The idea was to provide a car-sharing platform, supporting m-way's early vision of reducing the amount of carbon exhaust due to individual transportation.

The market for carsharing had just picked up speed, and fast moving with innovative ideas against the already innovative products in the market was a challenge. However with a unique user experience allowing subscribers to limit the sharing options to their social 'circles', as well as an innovative technology we developed allowing car owners to basically plug in their car into the platform allowing renters to open cars through a patented secure bluetooth connection, even in locations without internet access.

After a heavy initial rampup phase where we developed the product MVP driven with prototypes and selected market tests, we were able to release a market-ready initial version after only 1,5 years of development.